Serious
buyers look in the price range which has been predetermined
by their down payment and monthly payment ability.
Unless your property is priced correctly, the down
payment and monthly payment requirements will not
be competitive
A buyer who is seriously looking
soon becomes very knowledgeable in his range. An unreasonable
asking price only discourages him from looking and
considering your property.
Buyers purchase net comparisons,
and a property priced above the competition does not
“compare” favorably. Inviting a buyer
to make an offer could indicate that a fair price
has not been established.
It is very difficult to obtain
a reasonable offer on an overpriced property. The
buyer feels he should be just as unreasonable in his
offer as the seller is in his asking price.
By contrast, offers are much
easier to obtain on a reasonably priced property.
You can then choose which offer to accept with no
obligation to one that does not meet your requirements.
It is a mistaken idea to think
that you will get more for a property by asking more.
You usually get less, because fewer buyers will consider
it; the right buyers will not see it; and it usually
stays on the market so long that it tends to b.nete
“shop worn”.
To obtain proper market exposure,
it is an absolute necessity to be competitive in price,
terms and condition, with similar properties that
are selling in your area.
If you plan to adjust your
price at the time of a sale, why not adjust the price
now and attract serious buyers? |